SEO

Search engine optimization (SEO) is the process of improving the visibility of a web-site or a web page in search engines by the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), & more often a site appears in the search results list, the more visitors it will get from the search engine's users. SEO may target different kinds of search, including picture search, local search, video search, academic search,[1] news search & industry-specific vertical search engines.

As an Web promotion strategy, SEO considers how search engines work, what people search for, the actual search terms typed in to search engines & which search engines are preferred by their targeted audience. Optimizing a web-site may involve editing its content & HTML & associated coding to both increase its relevance to specific keywords & to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who over out optimization projects on behalf of clients, & by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as an element of a broader promotion campaign. Because effective SEO may require changes to the HTML source code of a site & site content, SEO tactics may be incorporated in to web-site development & design. The term "search engine friendly" may be used to describe web-site designs, menus, content management systems, images, videos, shopping carts, & other elements that have been optimized for the purpose of search engine exposure.